Websites are not really about traffic.  Traffic are drawn to websites because they are trying to find information or they want to see something interesting. This points to the website’s content. A high page rank can point a user to your page, but good article information on your page will keep them coming back.  It’s much easier for someone to find your page than it is for you to keep that someone to come back over and over again. A website with an interesting premise and interesting content is a winner in the long run. With loyal traffic who keep coming back, traffic is just incremental.

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