We all know about the many online banner maker services out there.  All well and good, but how to make an effective website banner? In theory it’s easy: one that appeals to your target market. 

First off, know your market.  Don’t go for a cheesy banner design if your market finds that kind of thing distasteful.  Something that appeals normally credits intelligence to the viewer.  Sometimes that means being subtle, and getting the intrigue of the viewer.  Often it’s a question asked, which prompts them to click on the banner to get the answer.  It certainly isn’t about inducing fits through fast flashing backgrounds or anything clumsy that doesn’t so much catch the eye as annoy people.

So just consider your target market before designing your banner and put yourself in their shoes.