I see three general trends that have come together to precipitate the popularity of spas.

1. The aging baby boomer. This demographic wants to maintain youth and vigor. Spas are a perfect place to achieve these goals.

2. Stress. The non-stop bombardment of information and connectivity is creating a need for people to have places to decompress, de-stress, slow down and pay attention to their body, mind and spirit.

3. A troubled health care system means people of all ages must become more responsible for their wellness and health.

Norm:

How do you go about identifying top-notch romantic spas in terms of quality of treatment, fitness, relaxation, location, atmosphere, and staff?

Susie: spas