Generally different marketing communication tools to help increase website traffic are used in viral traffic marketing method. The most common and general format involves, getting an autoresponder program to work for the internet marketer. At first they need to incorporate a squeeze page to collect the contact addresses of the visitors. Soon a substantial amount of contacts are gathered together, and then the viral traffic marketer starts to send his email newsletter. This email newsletter contains lots of article, information about the product as well as link to the sales page. If a prospect finds some information really of his use, he will then directly purchase the product from the seller’s website.