In these tough financial times not too many people are in the market to buy a new vehicle. Without spending a lot of money advertising I thought that I was probably missing out on customers. And then I came across a company that sold Auto Trigger Leads that would target potential customers right in my area. It was a lot more cost efficent and easier for me to go this route then to try and do advertising myself. I was able to find people that were looking for a new car and already had been approved for financing. This was great for me.